As a Data Analyst, you’ll play a crucial role in optimizing website performance by analyzing user behavior, traffic patterns, and performance metrics. Your insights will drive data-informed decisions that boost engagement and results for our clients.
Responsibilities:
Analyze website traffic and user behavior using tools like Google Analytics and other tracking software
Generate detailed reports on performance metrics, identifying trends and patterns
Provide actionable recommendations for improving website performance and user engagement
Collaborate with the development and marketing teams to implement optimization strategies
Continuously monitor and adjust tracking and reporting systems as needed
Requirements:
Proven experience with data analytics tools such as Google Analytics, Tableau, or Power BI
Strong analytical skills and the ability to interpret large datasets
Proficiency in statistical analysis and data visualization techniques
Experience with A/B testing and conversion rate optimization
Strong attention to detail and accuracy in data reporting
Ability to work with cross-functional teams and communicate complex data insights clearly
Familiarity with website optimization strategies and performance metrics
A degree in Statistics, Data Science, Computer Science, or related field is a plus